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In a competitive marketplace, retailers have to innovate
to get shoppers attention, entice them into the store and create
a lasting brand experiece. Communitech's large format merchandising
displays create compelling in-store marketing that is far more nimble
than traditional static signage.
Traditional media gets customers in the store...
once they are there, Digital Signage promotes your products &
services in store where up to 70% of purchase decisions are made.
From product demonstrations, videos, high class fashion
photography, Communitech's vivid in-store architectural displays
provide eye-catching digital wayfinding as well as provide large-than-life
images that highlight the newest products in any given area of the
store.
Bring the customer back to store with the runways
of New York and Paris to see fashion in motion. And instantly the
image can change to create in-store ambiance with music videos or
vivid landscape scenes.
Creating the ambience in retail is critical.....
touch screen kiosk displays to allow customers to search for merchandise,
compare products, even incorporate stock levels, get online pricing
or check gift card balances.
Digital Signage changes any retail space from ordinary to cutting-edge,
elegant and unforgettable.
Smart Digital Signage
Smart digital signage should be about helping the
customer with their purchase and making it easier and faster to
select and pay for their purchase. Perhaps linking databases and
advising customers through a kiosk what is in stock, or scrolling
through and get information at their leisure.
Traditional media gets customers in the store...
once they are there, Digital Signage promotes your products &
services in store where up to 70% of purchase decisions are made.
Other benefits of in-store digital signage are;
- Specials with stock availability, so when stock is gone the
item can be replaced - all done automatically using datapipe
- Kiosks that the customers can use themselves, and print tickets,
check gift card totals
- Social media updates, such as Twitter and Facebook
- Directories of the complex - including floors and you are here
buttons and steps to where they want to go
- Bus or train information, such is when the next bus or train
is due, or a kiosk containing this information
- Real-time weather, news and other information - even up coming
games and status
- Upcoming events
- Wayfinding to rest rooms and other areas.
- Information about the cafe, food specials and other locations
- Back of house, screens can be used for training with content
also being prepared for that purpose. You can track staff training
through touch screens or other actions.
- Update your employees on company policies, new product and service
offerings, promotions, HR notices, messages from the Head Office
etc.
- Build brand awareness and develop profitable customer relationships
- Tracking of what customers pickup, therefore seeing if an item
is popular or not
- Emergency evacuation and lockdown procedures in an instant (
does depend on network speed)
Traditional media gets customers in the store... once they are
there, Digital Signage promotes your products & services in
store where up to 70% of purchase decisions are made.
There’s no better way to design a brand experience that sets
you apart while building profitable customer relationships. Contact
Communitech to discover how Omnivex Digital Signage network
is helping retailers, hospitality convention and entertainments
centres, manufacturing companies, educational institutions and many
more industries with easy to use Digital Signage that looks after
the system as a whole. We call it Simplifying Digital Signage Content
Management using Omnivex Digital Signage Software.
Case Study - See how Digital Signage can be used to manage the
in-store experience with interactive and passive digital signage
at point of purchase in Bell stores Canada find out more >>here
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